Getting ready for 2020

December 3, 2019

We’re now in December and the new year is just around the corner. This makes for the perfect time to look back on how your business performed in 2019 and check if you achieved the goals you had planned. At advertio, we’re also taking this opportunity to look back, understand what didn’t go as planned and start setting new goals for 2020.

Here are a few tips on what you can do:

#1 — Understand what didn’t go as planned

When planning the following year, it’s normal to miss a few deadlines or milestones. Yet, it’s important to understand why they failed so you don’t make the same mistake again.

There are many different reasons for failing, some of them being

#2 — Get your team involved

Unless you run a one-person business, you should definitely include your team in this conversation. As the CEO or manager of a company you might have a perspective on how the year went, but your team can provide different insights or points of view that you have not considered and which could impact your results.

Before gathering the team together, first prepare for the conversation by asking yourself

#3 — Don’t undermine the positives

While it’s true you should consider what went wrong, you should definitely also look at what went well. At advertio we take pride in what we’ve achieved in 2019 and, despite having missed a few milestones or internal goals along the way, we like to focus on the net positives.

Why? Because this helps us understand what we did correctly and how we planned for those goals, and to learn from them in order to try to replicate them in all departments. Also, when you’ve been working for an entire year to achieve something and your team put time and effort into all their tasks, you should be confident that you did all you could.

When thinking about the positives, it’s also good to keep in mind

#4 — Analyse, take it in and move forward

Once you’ve analysed all aspects you think are important about the previous year, it’s time to move forward. Don’t dwell too much on what went wrong but rather on why it happened so you don’t repeat the same mistakes. Once you know why you made them, it will probably be much easier to plan ahead and deal with any possible setbacks along the way.

When planning for 2020, you should

Once you’ve done this, enjoy the holidays and get ready for January because the bottom line is: Murphy’s law will (probably) strike again, but this time you’ll be prepared for it!

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