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Keyword time: Copywriting

February 21, 2020
This post offers a quick overview and explanation about what this specific keyword means.If you Google the meaning of ‘copywriting’, you’ll find something along the lines of “the activity or occupation of writing the text of advertisements or publicity material.”
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Bernardo’s experience: taking a Master’s degree while working at advertio

January 13, 2020
Bernardo joined us last summer as a Front-end Developer Intern. At first, the plan was for him to stay for just three months during his summer break from his Master’s degree, but here we are in January and he’s now a major contributor to advertio’s success.
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Getting ready for 2020

December 3, 2019
We’re now in December and the new year is just around the corner. This makes for the perfect time to look back on how your business performed in 2019 and check if you achieved the goals you had planned. At advertio, we’re also taking this opportunity to look back, understand what didn’t go as planned and start setting new goals for 2020.
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On which networks should you advertise?

October 29, 2019
One of the most common mistakes people make when they start advertising online is to try to be on every social network that ever existed, or on those ones they prefer, rather than analysing where their audience is and spends most time.Either way, this has a huge impact on the results you’ll get, so it’s really crucial that you analyse where it makes sense to be placing ads. To help you do this, here are a few guidelines about some of the most-used advertising networks.
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How to make the most of a conference on a budget.

October 21, 2019
Nowadays, a big part of growing a company is taking part in conferences related to your business area. This is a great way of listening to insightful talks about topics you may not be familiar with, as well as to get to know other brands and people from the same area as you. Depending on the conference and on your business, this can also be a good opportunity to drum up investment and meet key players who could help you take your business to the next level.
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