A/B Testing for Online Advertising
May 22, 2020
People like different things and have their own taste, making it challenging to create a product that pleases everyone — this is valid for your online ads as well.With so many different ad networks, formats and restrictions come different ways of creating ads and different decisions to make.
How to select the best keywords for your ads.
May 8, 2020
Keywords are words or small phrases that search engines use to match your ads with what people are searching for when looking for a solution. When you create ads on Google or Bing, you should keep in mind what people are typing in the search bar when they search for a product or service similar to what you offer and use those keywords to help search engines find your ad, maybe even using them in your ad copy.
The importance of content curation
April 22, 2020
Creating new and original content is an excellent way to promote your brand and increase your online engagement rates. At the same time, it can be a very time consuming task and may require someone on the team allocated to that task full-time.
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