Growth hacking is a term coined by Sean Ellis in 2010. He defined a growth marketer as “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth”.
This set of practices are commonly used amongst startups and companies new to the market with the aim of increasing the number of people who know their products or services.
Nowadays, with all the different social media used worldwide and new features being released almost every day it is not easy to keep up with all the growth hacking practices without being frequently active on the different social networks.
Here we highlight some hacks that are trending to help you understand them:
This technique is frequently used by different brands. Emerging swimwear brands, for example, are using it in a very effective way to spread awareness of their products. Usually, this type of initiative is associated with giveaways and promotions to boost engagement.
A typical templated post might go something like this: “Post one of our bikini photos in your story with a mention to our brand and get the chance to win ….” which is quite self-explanatory and easy to do. If you go to your feed during this kind of event there are a lot of stories with bikini photos from a specific brand that are hard to miss — which arouses curiosity.
This technique is also used in contests and giveaways, trying to get people to like a page and then tag three to five friends in a post.
This is perhaps one of the most effective growth hacking methods as different users will themselves filter their friends, picking the ones who are more likely to be interested in the brand in question. Some brands even let users comment multiple times, counting as different entries in the competition, leading to more potential customers.
Member-get-member campaigns are based on customer referral systems, meaning that a user who is already on the platform may invite some friends who are likely to use it to obtain discounts.
This is not a new method at all but is being used a lot by platforms such as eCooltra, Uber and DriveNow — proving that it is not outdated.
Micro-influencers do not have to be paid influencers. When you provide good products and services your customers will be more likely to post about using those products without any request or payment.
This phenomenon tends to happen with micro-influencers rather than people who have a lot of followers as micro-influencers do not have any kind of paid commitment to brands.
Growth hacking techniques are not set in stone, nor are they expected to be any time soon. We will make sure to update our list, as new methods are frequently appearing along with new technologies and social media platforms.