Keyword time: Copywriting

February 21, 2020

This post offers a quick overview and explanation about what this specific keyword means.

If you Google the meaning of ‘copywriting’, you’ll find something along the lines of “the activity or occupation of writing the text of advertisements or publicity material.”

Even though this is a very simple definition, it accurately explains the main activity of a copywriter. When advertising first became established as a sector, the copywriter was responsible for coming up with the concept and text for an ad. They would work alongside the account manager and designer and would create the ads from scratch together.

Photo by Green Chameleon on Unsplash

As technology and the advertising industry evolved, a copywriter became much more than that. Nowadays you’ll find that most copywriters don’t even work at an advertising agency but are rather a part of the team at most companies. As a copywriter myself, I’ve been working in the field for a few years now and have never actually produced a piece of ‘traditional advertising’.

More and more companies are paying attention to content and how they can use it to promote their brands, develop closer relationships with their customers and build communities around their business — and copywriters have been a huge part of this. Instead of hiring agencies or outsourcing their content creation, companies are now hiring copywriters to be a part of their team and build a strategy through their writing.

This means that their main activities usually include:

Copywriters can also help out in other departments as they usually have a background in marketing or communication and so know more about how to make the most of a business.

If you’re looking to hire someone to help you with your advertising text, to set a content strategy and to create a clear communication style for your brand, then a copywriter is definitely the best solution.

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