Summer marketing efforts for 2018

July 18, 2018

Unless you work for a travel agency or other tourism-related business, you will probably go through hard times during summer, obtaining fewer revenues and exposure.

This is not a new occurrence. In fact, the only thing that is frequently changing with time is the way companies adapt to this slow season.

We have been keeping up with the latest trends to help you plan your marketing efforts for this summer.

Build a summer strategy

Start producing summer content in advance, as that is the only proper way to be ready. Think about the sort content of you like to read when lying on the sand: perhaps this is a good time of the year to start writing in a more relaxed manner. Why not give it a try?

Summer is also a great time to start preparing for the rest of the year by trying out new marketing tools, revisiting progress made over the last year and studying the results in detail.


Instagram TV was recently launched as a YouTube competitor, especially in the field of influencer marketing. Instagram has a lot of influencers (or creators), who until a few weeks ago could only create stories or posts on the social network but are now able to record and upload videos up to 60 minutes long.

When you turn IGTV on, it automatically starts playing video, offering a wide range of channels — this being one of the main reasons why some people call it television for the mobile generation.

It will most certainly be a trend this summer, leading many companies to produce videos for their newly created IGTV channel.

Google updates

Google has also been developing and releasing some brand-new features relating to different areas of their businesses, from artificial intelligence to digital marketing, that should be taken into consideration when planning for summer.

The rebranding of Google AdWords to Google Ads should also improve and simplify users’ experience of the service and the way people create paid campaigns.

Local trends

People tend to focus on things that are happening close to them at this time of the year, so some specific marketing efforts should be activated in order to reach them.

Hyperlocal marketing efforts that take advantage of trends and are part of some local events are great ways to engage with people while they are enjoying their summer vacations.

There are other ways to turn things around at this time of year, but each company is different so it is essential to tailor the strategy to the resources available.

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